I. Name and address of Data Controller
Carl Ostermann Erben GmbH
Bremen | Stiller Weg 5
Telephone +49 (0) 421 - 5 65 25-2
Stuttgart | Echterdinger Str. 57
Telephone +49 (0) 711 - 70 70 90-30
is the controller within the meaning of the EU General Data Protection Regulation (GDPR) and other national data protection laws.
II. Name and address of the Data Protection Officer
The Data Protection Officer of the Controller is:
Johanna Dudat, AGOR AG
60329 Frankfurt am Main
Telephone +49 (0) 69 - 9043 79 65
III. General Information regarding the Processing
1. Scope of the Data Processing
We collect and use personal data of the users of our website only to the extent necessary to provide a functional website, our content and services.
In principle, the collection and use of personal data of our users is only carried out after their consent. An exception to this principle applies in cases where processing of the data is permitted by legal regulations or obtaining prior consent is not possible for actual reasons.
2. Legal Basis for the Processing of Data
The legal basis for the processing of personal data is generally based on:
- Art. 6 Abs. 1 lit. a GDPR by obtaining consent from the data subject.
- Art. 6 Abs. 1 lit. b GDPR in the case of any processing that serves to fulfill a contract to which the data subject is a party. Included here are processing operations that are necessary for the performance of pre-contractual measures.
- Art. 6 Abs. 1 lit. c GDPR in the case of any processing that is necessary to fulfill legal obligations.
- Art. 6 Abs. 1 lit. d GDPR, if vital interests of the data subject or another natural person make the processing of personal data necessary.
- Art. 6 Abs. 1 lit. f DSGVO, if the processing is necessary to protect a legitimate interest of our company or a third party and the interests, fundamental rights and freedoms of the data subject do not override the first-mentioned interest. In order to be able to base the processing of personal data on a legitimate interest, an assessment is carried out in each case in consultation with the Data Protection Officer for each relevant process, whereby the following three conditions must be met:
1) The controller or a third party has a legitimate interest in the processing of personal data.
2) The processing is necessary to safeguard the legitimate interest.
3) Interests or fundamental rights and freedoms of the data subject which require the protection of personal data do not prevail.
3. Data Retention Period and Deletion
The personal data of the users will be deleted or blocked as soon as the purpose of the retention ceases to apply. Any storage beyond this may take place if this has been provided for by the European or national legislator in Union regulations, laws or other provisions to which the responsible party is subject. Data will also be blocked or deleted if a storage period prescribed by the aforementioned standards expires, unless there is a need for further storage of the data for the conclusion or performance of a contract.
IV. Using our Website, General Information
1. Description and Scope of the Processing
Each time our website is accessed, our system automatically collects data and information from the user's computer system. The following information is collected:
(1) browser and versions used,
(2) the operating system used by the accessing system,
(3) the website from which an accessing system visits our website (so-called referrer),
(4) the sub-websites which are navigated to via an accessing system on our website,
(5) the date and time of access to the website,
(6) an Internet protocol address (IP address),
(7) the Internet service provider of the accessing system, and
(8) other similar data and information that serve to avert danger in the event of attacks on our information technology systems.
Among other things, IP addresses of accesses are logged in these log files. These IP addresses can also originate from third parties (i.e. not provider and customer). The necessary data will be deleted after 31 days at the latest.
2. Purpose and Legal Basis for the Processing
The temporary storage of the IP address by our system is necessary to enable delivery of the website to the user's computer. For this purpose, the IP address of the user must remain stored for the duration of the session.
The storage in log files is done to ensure the functionality of the website. In addition, we use the data to optimize the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context.
The legal basis for the temporary storage of the data and the log files is Art. 6 Sec. 1 lit. f GDPR.
The collection of your personal data for the use of our website and the storage of the data in log files is mandatory for the operation of the website. Therefore, there is no possibility for the user to object.
3. Duration of Storage
Your data will be deleted as soon as it is no longer required to achieve the purpose for which it was collected. If your data is collected to ensure the provision of the website, the data will be deleted when the respective session has ended.
If your data is stored in log files, it will be deleted after 31 days at the latest. Storage beyond this is possible, in which case the IP addresses of the users are deleted or alienated. An assignment of the calling client is thus no longer possible.
Some elements of our website require that the browser can be identified even after a page change.
The legal basis for the storage of cookies, device identifiers and similar tracking technologies or for the storage of information in the end user's terminal equipment and access to this information is the European ePrivacy Directive in conjunction with the Telecommunications and Telemedia Data Protection Act (TTDSG).
Please note that the legal basis for the processing of personal data collected in this context then results from the GDPR (Art. 6 Sec. 1 p.1 GDPR). The relevant legal basis for the processing of personal data in each specific case can be found below the respective cookie or the respective processing itself.
The primary legal basis for the storage of information in the end user's terminal equipment - in particular for the storage of cookies - is your consent, Section 25 (1) S. 1 TTDSG. The consent is given when visiting our website -which of course does not have to be given- and can be revoked at any time in the cookie settings.
According to Section 25 (2) No. 2 TTDSG, consent is not required if the storage of information in the end user's terminal equipment or access to information already stored in the end user's terminal equipment is absolutely necessary in order for the provider of a telemedia service to be able to provide a telemedia service expressly requested by the user. You can see from the cookie settings which cookies are to be classified as absolutely necessary (often also referred to as "technically necessary cookies"), and therefore fall under the exception of Section 25 (2) TTDSG and therefore do not require consent.
The following data is stored and transmitted:
(1) Acceptance of language settings
The legal basis for the processing of personal data using cookies results from Art. 6 Sec. 1 lit. f GDPR. The purpose of using the technically necessary cookies is to simplify the use of our website.
(1) Acceptance of language settings
VI. Your Rights / Data Subjects’ Rights
According to the EU General Data Protection Regulation, as a data subject you have the following rights:
1. Right of access
You have the right to obtain from us, as data controller, the information whether we process personal data concerning you. In addition, you could request information about the following:
(1) The purpose of the data processing;
(2) The categories of personal data processed;
(3) The recipients or categories of recipients to whom the personal data concerning you have been or will be disclosed;
(4) The planned duration of the storage of the personal data concerning you or, if specific information on this is not possible, criteria for determining the storage period;
(5) The existence of a right to rectification or erasure of the personal data concerning you, a right to restriction of processing by the controller or a right to object to such processing;
(6) the existence of a right of appeal to a supervisory authority;
(7) any available information on the origin of the data, if the personal data are not collected from the data subject;
(8) the existence of automated decision-making, including profiling, pursuant to Art. 22 Sec. 1 and 4 GDPR and, at least in those cases, meaningful information about the logic involved and the scope and intended effects of such processing for the data subject.
Finally, you also have the right to request information about whether your personal data is transferred to a third country or to an international organization. In this case, you can request information about the appropriate safeguards pursuant to Art. 46 GDPR in connection with the transfer.
You can assert your right to information at: stuttgart(at)coe-prepress.de.
2. Right to rectification
If the personal data processed by us and concerning you is incorrect or incomplete, you have the right to demand that we correct and/or complete it. The correction will be made without delay.
3. Right to restriction of the processing
The right to restrict the processing of personal data concerning you may be exercised in the following cases:
(1) the accuracy of the personal data is contested for a period enabling the controller to verify the accuracy of the personal data;
(2) the processing is unlawful and erasure of the personal data is refused, requesting instead the restriction of the use of the personal data;
(3) the controller no longer needs the personal data for the purposes of the processing, but the data subject needs it for the establishment, exercise or defense of legal claims; or
(4) the data subject has objected to the processing pursuant to Art. 21 Sec. 1 GDPR and it is not yet clear whether the legitimate grounds of the controller override the data subject's grounds.
If the processing of personal data concerning you has been restricted, such data may – apart from being stored – only be processed with your consent or for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the Union or a Member State.
In the event of a restriction of processing in accordance with the principles outlined, you will be informed by us before the restriction is lifted.
4. Right to erasure
If the reasons outlined below apply, you may request that the personal data relating to you be deleted without delay. The responsible party is obliged to delete this data without delay. The grounds are:
(1) The personal data concerning you are no longer necessary for the purposes for which they were collected or otherwise processed.
(2) The processing is protected on the basis of consent pursuant to Art. 6 Sec. 1 lit. a GDPR or Art. 9 Sec. 2 lit. a GDPR and you revoke your consent. A further prerequisite is that there is no other legal basis for the processing.
(3) You object to the processing (Art. 21 Sec. 1 GDPR) and there are no overriding legitimate grounds for the processing. Another possibility is that you lodge an objection to the processing pursuant to Art. 21 Sec. 2 GDPR.
(4) The processing of the personal data concerning you is unlawful.
(5) The erasure of the personal data concerning you is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
(6) The personal data concerning you was collected in relation to information society services offered pursuant to Art. 8 Sec. 1 GDPR.
If we have made the personal data concerning you public and we are obliged to erase it pursuant to Art. 17 Sec. 1 GDPR, we shall take reasonable measures, including technical measures, having regard to the available technology and the cost of implementation, to inform data controllers who process the personal data that you, as the data subject, have requested the erasure of all links to, or copies or replications of, such personal data.
We would like to point out that the right to erasure does not exist where the processing is necessary:
(1) for the exercise of the right to freedom of expression and information;
(2) for compliance with a legal obligation which requires processing under Union or Member State law to which the controller is subject, or for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller;
(3) for reasons of public interest in the area of public health pursuant to Art. 9 Sec. 2 lit. h and i GDPR and Art. 9 Sec. 3 GDPR;
(4) for archiving purposes in the public interest, scientific or historical research purposes, or statistical purposes pursuant to Art. 89 Sec. 1 GDPR, insofar as the right referred to in section a) is likely to render impossible or seriously prejudice the achievement of the purposes of such processing; or
(5) for the assertion, exercise or defense of legal claims.
5. Notification obligation regarding rectification or erasure of personal data or restriction of processing
If you have asserted the right to rectification, erasure or restriction of processing, we will be obliged to notify all recipients to whom the personal data relating to you has been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. Furthermore, you have the right to be informed about these recipients.
6. Right to data portability
According to the GDPR, you also have the right to receive the personal data concerning you that has been provided to us in a structured, common and machine-readable format. Furthermore, you have the right to transfer this data to another controller without hindrance by the controller to whom the personal data was provided, provided that:
- the processing is based on consent pursuant to Art. 6 Sec. 1 lit. a GDPR or Art. 9 Sec. 2 lit. a GDPR or on a contract pursuant to Art. 6 Sec. 1 lit. b GDPR and
- the processing is carried out with the help of automated procedures.
Finally, in exercising the right to data portability, you have the right to obtain that the personal data concerning you be transferred directly from one controller to another controller, insofar as this is technically feasible and does not adversely affect the freedoms and rights of other persons.
The right to data portability does not apply to processing of personal data necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.
7. Right to withdraw your consent
You have the right to withdraw your consent under data protection law at any time. We would like to point out that the withdrawal of consent does not affect the lawfulness of the processing carried out on the basis of the consent until the withdrawal.
8. Right to object
Furthermore, you have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data concerning you that is carried out on the basis of Art. 6 Sec. 1 lit. e or f GDPR. The right to object also applies to profiling based on these provisions.
The controller shall no longer process the personal data concerning you unless it can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the purpose of asserting, exercising or defending legal claims.
If the personal data concerning you are processed for the purpose of , you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising. This also applies to profiling, insofar as it is related to such direct marketing. If you object to the processing for direct marketing purposes, the personal data concerning you will no longer be processed for these purposes.
You also have the possibility, in connection with the use of information society services (notwithstanding Directive 2002/58/EC), to exercise your right to object by means of automated procedures using technical specifications.
9. Automated decision making and Profiling
Under the EU General Data Protection Regulation, you continue to have the right not to be subject to a decision based solely on automated processing - including profiling - which produces legal effects concerning you or similarly significantly affects you. However, there is an exception to this principle if the decision.
(1) is necessary for the conclusion or performance of a contract between you and the controller,
(2) is permitted by legislation of the Union or the Member States to which the controller is subject and that legislation contains appropriate measures to safeguard your rights and freedoms and your legitimate interests; or
(3) is carried out with your explicit consent.
If the processing is carried out within the framework of the cases mentioned in (1) and (3), the controller shall take appropriate measures to safeguard the rights and freedoms as well as your legitimate interests. This includes, at least, the right to obtain the intervention of a person on the part of the controller, to express his or her point of view and to contest the decision.
The decision under (1) - (3) may not be based on special categories of personal data pursuant to Art. 9 Sec. 1 GDPR, unless Art. 9 Sec. 2 lit. a or g GDPR applies and appropriate measures have been taken to protect the rights and freedoms and your legitimate interests.
10. Right to complain to a supervisory authority
Finally, if you consider that the processing of personal data concerning you infringes the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your residence, workplace or the place of the alleged infringement.
Data transfer outside the EU:
The GDPR ensures an equally high level of data protection within the European Union. When selecting our service providers, we therefore rely on European partners wherever possible when your personal data is to be processed. Only in exceptional cases will we have data processed outside the European Union in the context of using third-party services. We will only allow your data to be processed in a third country if the special requirements of Art. 44 et seq. GDPR are fulfilled. This means that the processing of your data may then only take place based on special guarantees, such as the officially recognized determination by the EU Commission of a level of data protection corresponding to the EU or the observance of officially recognized special contractual obligations, the so-called "standard contractual clauses".
VII. Electronic communication
1. Contact form
If you contact us, a contact form is available on our homepage, which you can use for electronic contact. The data entered in the input mask will be transmitted to us and stored. This data includes:
(2) e-mail address
At the time the message is sent, the following data is also stored:
(1) The IP address of the user
(2) Date and time of registration
Furthermore, it is possible to contact us via the e-mail address provided. In this case, the user's personal data transmitted with the e-mail will be stored.
Your data will not be passed on to third parties in this context; the data will be used exclusively for processing the communication.
The legal basis for the processing of data transmitted in the context of the contact form or in the course of sending an e-mail is Art. 6 Sec. 1 lit. f GDPR If the e-mail contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 Sec. 1 lit. b GDPR.
In this context, the processing of personal data serves solely to process the contact. In the case of contact by e-mail, this also constitutes the necessary legitimate interest in processing the data.
If further personal data is processed during the sending process, this is only used to prevent misuse of the contact form and to ensure the security of our information technology systems.
Your data will be deleted as soon as they are no longer required to achieve the purpose for which they were collected. For the personal data from the input mask of the contact form and those sent by e-mail, this is the case when the respective conversation with the user has ended. The conversation is ended when it is clear from the circumstances that the matter in question has been conclusively clarified.
The additional personal data collected during the sending process will be deleted after a period of seven days at the latest.
You have the option to revoke your consent to the processing of personal data at any time. You can also object to the storage of your personal data at any time when contacting us by e-mail. However, we would like to point out that in such a case the conversation cannot be continued.
All personal data stored in the course of contacting us will be deleted in this case.
Wir stellen Ihnen einen Transferserver zur Verfügung. Diesen können Sie nutzen, um uns oder Anderen Dateien zur Verfügung zu stellen.
Die in die Eingabemaske eingegebenen Daten werden dabei an uns übermittelt und gespeichert. Diese Daten sind:
(1) Eigene E-Mail-Adresse
(2) E-Mail-Adresse des Empfängers
Im Zeitpunkt der Absendung der Nachricht werden zudem folgende Daten gespeichert:
(3) Die IP-Adresse des Nutzers
(4) Datum und Uhrzeit des Absendevorgangs
(5) Betriebssystem und Webbrowser
Die angegebenen Daten werden für die Funktion des Angebots verarbeitet in Form der Benachrichtigung des Absenders und des Empfängers. Die Rechtsgrundlage für die Verarbeitung der Daten ist in Art. 6 Abs. 1 lit. b DSGVO zu finden.
Eine Weitergabe Ihrer Daten an Dritte findet in diesem Zusammenhang nicht statt, die Daten werden ausschließlich für die Verarbeitung der Datenübermittlung und interne, pseudonymisierte Statistiken verwendet.
Sollten während des Absendevorgangs weitere personenbezogene Daten verarbeitet werden, so dienen diese nur dazu, einen Missbrauch des Kontaktformulars zu verhindern und die Sicherheit unserer informationstechnischen Systeme sicherzustellen.
Ihre Daten werden gelöscht, sobald sie für die Erreichung des Zweckes ihrer Erhebung nicht mehr erforderlich sind. Für die personenbezogenen Daten aus der Eingabemaske des Transferservers ist dies nach vier Wochen der Fall. Die Dokumente, welche Sie auf den Transferserver hochladen werden fünf Tage nach dem Upload gelöscht.
Die während des Absendevorgangs zusätzlich erhobenen personenbezogenen Daten werden nach einer Frist von einem Jahr gelöscht.
VIII. Login für coe-center
Als unser Geschäftspartner haben Sie die Möglichkeit, sich auf unserer Homepage einzuloggen, sofern dies Bestandteil ihres Vertrages ist. Ihr Login wird dabei von uns erstellt und per E-Mail an Sie übermittelt. Sie werden daraufhin aufgefordert ihr Passwort zu ändern.
Die Rechtsgrundlage für die Verarbeitung Ihrer Daten wird in Art. 6 Abs. 1 lit. b DSGVO dargestellt.
Bei jedem Login-Versuch werden folgende Daten verarbeitet:
Im Zeitpunkt des Logins werden zudem folgende Daten gespeichert:
– Datum und Uhrzeit
Ihre Daten werden gelöscht, sobald sie für die Erreichung des Zweckes ihrer Erhebung nicht mehr erforderlich sind. Dies ist bei Beendigung des Vertragsverhältnisses der Fall. Davon unberührt bleiben etwaige Aufbewahrungen durch rechtliche Verpflichtungen.
Sie haben auch vorher schon die Möglichkeit, ihre Login-Registrierung zu widerrufen, indem Sie sich an Ihren zuständigen Kundenbetreuer wenden. Allerdings kann in diesem Fall die Vertragserfüllung womöglich nicht gewährleistet werden. Ferner können Sie auch über Sie gespeicherten Daten jederzeit abändern lassen.
IX. Web Analytics
1. Google Analytics
This website uses Google Analytics, a web analytics service provided by Google, Inc ("Google"). Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. In the event that IP anonymization is activated on this website, however, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.
This website uses Google Analytics with the extension "_anonymizeIp()". This means that IP addresses are processed in a shortened form, thus excluding the possibility of personal references. Insofar as the data collected about you is related to a person, this is therefore immediately excluded and the personal data is thus immediately deleted.
We use Google Analytics to analyze and regularly improve the use of our website. The statistics obtained enable us to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework. The legal basis for the use of Google is Art. 6 Sec. 1 S. 1 lit. f GDPR.
2. Google Tag Manager
If we have obtained consent from you, the legal basis for the use of Google Tag Manager is Art. 6 (1) p. 1 lit a DSGVO. Otherwise, the legal basis for the use of the technically necessary cookie results from our legitimate interest according to Art. 6 para. 1 p. 1 lit. f DSGVO.
3. Use of the SalesViewer®-Technology:
The data stored as part of Salesviewer will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations. You can object to the collection and storage of data at any time with effect for the future by clicking on this link https://www.salesviewer.com/opt-out to prevent the collection by SalesViewer® within this website in the future. In doing so, an opt-out cookie for this website will be placed on your device. If you delete your cookies in this browser, you must click this link again.
X. Social Media
1. Social Media Presence
We maintain fan pages within various social networks and platforms with the aim of communicating with customers, interested parties and active users and informing them about our services.
We would like to point out that your personal data may be processed outside the European Union, which may result in risks for you (for example, when enforcing your rights under European / German law). Please note that some US providers are certified under the Privacy Shield and have thus committed to comply with EU data protection standards.
User data is usually processed for market research and advertising purposes. For example, usage profiles can be created from the usage behavior and resulting interests of the users. These usage profiles can in turn be used, for example, to place advertisements within and outside the platforms that presumably correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the usage behavior and interests of the users are stored. Furthermore, data may also be stored in the usage profiles regardless of the devices used by the users (especially if the users are members of the respective platforms and are logged in to them). The processing of the users' personal data is based on our legitimate interests in effectively informing users and communicating with users pursuant to Art. 6 Sec. 1 lit. f. GDPR. If users are asked by the respective providers to consent to data processing (i.e. declare their consent, e.g. by ticking a checkbox or confirming a button), the legal basis for processing is Art. 6 Sec. 1 lit. a., Art. 7 GDPR.
For more information about the processing of your personal data and your objection options, please refer to the links of the respective provider listed below. The assertion of information and other rights of the data subjects can also be made against the providers, then only they have direct access to the data of the users and have the corresponding information. Of course, we are available for queries and support you if you need help.
Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland
Opt-Out: https://www.facebook.com/settings?tab=ads and http://www.youronlinechoices.com
Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.
Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.
Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.
2. Google Maps
On this website we use the offer of Google Maps. This allows us to show you interactive maps directly on the website and enables you to use the map function comfortably.
By visiting the website, Google receives the information that you have called up the corresponding sub-page of our website. In addition, the data mentioned in section IV of this declaration are transmitted to Google. This occurs regardless of whether Google provides a user account through which you are logged in or whether no user account exists. If you are logged in to Google, your data will be directly assigned to your account. If you do not want the assignment with your profile at Google, you must log out before activating the button. Google stores your data as usage profiles and uses them for the purposes of advertising, market research and/or demand-oriented design of its website. Such an evaluation is carried out in particular (even for users who are not logged in) to provide needs-based advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right.
. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, www.privacyshield.gov/EU-US-Framework .
XI. Online Advertising
1. Google Search Console
This website uses Google Search Console, a free service from Google that allows us to monitor and manage our presence in the Google search index. The tool provides us with information and data about our website, for example, which keywords are searched for. As a result, no personal data is transmitted from us to Google, but we only receive data from Google about our web presence.
2. Google AdSense
On our homepage, we use the online advertising service Google AdSense, through which you can be presented with advertising tailored to your interests. We thereby pursue the interest of showing you advertising that might be of interest to you in order to make our website more interesting for you. For this purpose, statistical information about you is collected and processed by our advertising partners. These advertisements are recognizable by the reference "Google ads" in the respective advertisement.
By visiting our website, Google receives the information that you have accessed our website. For this purpose, Google uses a web beacon to set a cookie on your computer. The data mentioned in section IV of this declaration is transmitted. We have no influence on the data collected, nor are we aware of the full extent of the data collection and the storage period. Your data will be transferred to the USA and evaluated there. If you are logged in with your Google account, your data can be directly assigned to it. If you do not want the assignment with your Google profile, you must log out. It is possible that this data will be passed on to third parties and authorities to contractual partners of Google. The legal basis for the processing of your data is Art. 6 Sec. 1 S. 1 lit. f DSGVO. You can prevent the installation of cookies from Google AdSense in various ways:
(a) by adjusting your browser software accordingly; in particular, the suppression of third-party cookies will result in you not receiving ads from third-party providers;
b) by deactivating Google's interest-based ads via the link www.google.de/ads/preferences, whereby this setting will be deleted when you delete your cookies;
c) by disabling the interest-based ads of the providers that are part of the self-regulatory campaign "About Ads" via the link www.aboutads.info/choices , this setting being deleted when you delete your cookies;
d) by permanently disabling them in your Firefox, Internetexplorer or Google Chrome browsers at the link www.google.com/settings/ads/plugin . We would like to point out that in this case you may not be able to use all functions of this offer to their full extent.
3. Google Adwords Conversion
We use the offer of Google Adwords to draw attention to our offers with the help of advertising media (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. Through this, we are able to display advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of advertising costs.
These advertisements are delivered by Google via so-called "ad servers". For this purpose, we use ad server cookies, through which certain parameters for measuring success, such as display of the ads or clicks by users, can be measured. If you access our website via a Google ad, Google Adwords will store a cookie on your PC. These cookies usually lose their validity after 30 days and are not intended to identify you personally. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values for this cookie.
These cookies enable Google to recognize your internet browser. If a user visits certain pages of the website of an Adwords customer and the cookie stored on his computer has not yet expired, Google and the customer can recognize that the user clicked on the ad and was redirected to this page. A different cookie is assigned to each Adwords customer. Cookies can therefore not be tracked via the websites of Adwords customers. We ourselves do not collect and process any personal data in the aforementioned advertising measures. We only receive statistical evaluations from Google. Based on these evaluations, we can see which of the advertising measures used are particularly effective. We do not receive any further data from the use of the advertising tools; in particular, we cannot identify users on the basis of this information.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of AdWords Conversion, Google receives the information that you have called up the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider learns your IP address and stores it. You can prevent participation in this tracking process in various ways:
(a) by adjusting your browser software accordingly; in particular, the suppression of third-party cookies will result in you not receiving ads from third-party providers;
b) by disabling conversion tracking cookies by setting your browser to block cookies from the domain "www.googleadservices.com", https://www.google.de/settings/ads, which setting will be deleted when you delete your cookies;
c) by disabling the interest-based ads of the providers that are part of the self-regulatory campaign "About Ads", through the link www.aboutads.info/choices, this setting being deleted when you delete your cookies; d) by permanently disabling them in your browsers Firefox, Internetexplorer or Google Chrome, through the link www.google.com/settings/ads/plugin. We would like to point out that in this case you may not be able to use all functions of this offer to their full extent.
The legal basis for the processing of your data is Art. 6 Sec. 1 S. 1 lit. f GDPR.
Further information on data protection at Google can be found here: www.google.com/intl/de/policies/privacy andhttps://services.google.com/sitestats/de.html. Alternatively, you can visit the Network Advertising Initiative (NAI) website at http://www.networkadvertising.org. Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework.
In addition to Adwords Conversion, we use the Google Remarketing application. Through this application, our advertisements can be displayed to you during your further internet use after visiting our website. This is done by means of cookies stored in your browser, which Google uses to record and evaluate your usage behavior when you visit various websites. In this way, Google can determine your previous visit to our website. According to its own statements, Google does not combine the data collected in the course of remarketing with your personal data, which may be stored by Google. In particular, according to Google, pseudonymization is used in remarketing.
Furthermore, the website uses the remarketing function "Custom Audiences" of Facebook Inc. ("Facebook"). This allows users of the website to be shown interest-based advertisements ("Facebook ads") when visiting the Facebook social network or other websites that also use this procedure. We thereby pursue the interest of displaying advertisements that are of interest to you in order to make our website more interesting for you.
Due to the marketing tools used, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of the Facebook pixel, Facebook receives the information that you have accessed the corresponding web page of our website or clicked on an ad from us on the Facebook website.
With the help of Facebook pixel, we want to ensure that our Facebook ads correspond to the potential interest of users and do not have a harassing effect. With the help of Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad.
If you are registered with a Facebook service, Facebook can associate the visit with your account. Even if you are not registered with Facebook or have not logged in, there is a possibility that the provider will learn and store your IP address and other identifiers.
The legal basis for the processing of your data is Art. 6 Sec. 1 p. 1 lit. f GDPR.
Facebook is certified under the Privacy Shield agreement and thereby offers a guarantee of compliance with European data protection law (https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active).
The processing of data by Facebook takes place within the framework of Facebook's data use policy. Accordingly, you can find general information on the display of Facebook ads, in Facebook's data usage policy: https://www.facebook.com/policy. Specific information and details about the Facebook Pixel and how it works can be found in Facebook's help section: https://www.facebook.com/business/help/651294705016616.
You can opt-out of the Facebook Pixel's collection and use of your data to display Facebook Ads. To set which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are done in a platform-independent manner, i.e. they are applied to all devices, such as desktop computers or mobile devices. For users of our website who are not registered with Facebook, the "Facebook Custom Audiences" function can be deactivated via the following link:
Tracking by Facebook Pixel is enabled on this page: